Giving Back Magazine Highlights Appleby Family Group
Appleby Family Group
If you are a real estate agent, “it certainly helps to have lived for over forty years in the area where you work,” says Kerry Appleby Payne. Along with her brother Scott Appleby, Kerry and Scott are partners in the family business, Appleby Family Group affiliated with Willis Allen Real Estate. Both have owned homes in La Jolla, Del Mar and Rancho Santa Fe since their parents moved to La Jolla from Washington State in 1972. With such a long-term personal knowledge of the area and its residents, it is no surprise that their sales are equally distributed between La Jolla, Del Mar and Rancho Santa Fe, including Fairbanks Ranch.
Unlike what we hear from some other agents, 2017 appears to be a banner year for the Appleby/Paynes. “This looks to be our biggest year in the business, both in terms of sales volume and individual sales over $3 million”, Kerry enthuses. When asked what factors have contributed to their success, Kerry shares her thoughts with Giving Back Magazine; “There is no one factor, there are several. First of all, we have accumulated a long list of satisfied clients over the 30 years we have been in the business, so we are honored to get approximately 75 percent of our business from prior clients and their referrals. Secondly, we take very few listings
at any one point in time. That allows us to spend an optimal amount of time selling each listing. We do the showings ourselves
, not through an associate or assistant and of course, there is never a lockbox! That is how you sell a home in the Beach Barber Tract in one day and a Rancho Santa Fe h
ome in 14 days, both for over $3 million. Thirdly, we represent both buyers and sellers equally so whether it is a buyer’s or seller’s market, the phone is always ringing!
Finally, we like to go beyond the role of most agents and provide services that make life a lot easier for our clients. We often assist in arranging for and supervising staging of a home to make it more attractive to sell. For our buyers, we have numerous “pocket listings” that give us an edge in the marketplace. Over the years, we have accumulated a resource list of interior designers, stagers, landscapers and sub-contractors. We also have relationships with consignment shops and worthy charitable organizations that clients use for disposing of unneeded furnishings, art, and clothing. If you are moving or just have items you no longer need or want, Ark Antiques in La Jolla is our favorite consignment shop and we highly recommend Helen Woodward Animal Center’s Resale Shop in Rancho Santa Fe for donations. Their relationships within the community in addition to their dedication to their clientele has helped the Appleby’s succeed for generations, and surely will far into the future.
Past clients can attest to the exceptional real estate services the Appleby’s have provided:
“They have shown warmth and compassion which helped to alleviate a significant amount of stress for us. They have also provided a wonderful handyman and landscaper.” – M.C., La Jolla
“Kerry and Scott sold our home for over $4M in only 82 days!” – H.M., Fairbanks Ranch
“The Applebys consistently went above and beyond to make things convenient for us.” – J.S., Rancho Santa Fe
“Amazingly, you brought us offers before marketing our $3.5 M home in the MLS.” – J. E., La Jolla
“Kerry and Scott are strong negotiators and found us our dream home!” – G. P., Del Mar